# Discover Startups > A pay-to-be-featured directory and matchmaking platform connecting product-based startups — from CPG and beauty to SaaS and fashion — with investors, retailers, media, and brand partners. Discover Startups helps early-stage founders get discovered by the people who can accelerate their growth. Founders create a profile, get vetted, and get surfaced to verified investors, retail buyers, journalists, and potential collaborators. ## Pages - [Discover Startups | The UK's Curated Startup Directory](/llms/index.md): Where investors, retail buyers and journalists find the UK's most interesting early-stage consumer brands. Get listed in minutes. - [How Discover Startups Works | For Founders & Searchers](/llms/how-it-works.md): How founders get listed, how investors, buyers and journalists find them, and what happens when an opportunity lands in your inbox. - [Pricing — Get Your Startup Listed | Discover Startups](/llms/pricing.md): Two ways to get your startup in front of the investors, buyers and journalists who use Discover Startups every week. Free to join. - [Get Your Startup in Front of the Right People | Discover Startups](/llms/info.md): Add your startup to the directory investors, retail buyers and journalists check every week. Built for early-stage UK consumer brands. - [Blog](/llms/blog.md): Founder stories and industry pieces. - [Podcast](/llms/podcast.md): Interviews with founders and operators. ## Optional - [/sitemap.xml](/sitemap.xml): Full sitemap of public routes for search engines.