Discover Startups
The UK's curated directory for product-based startups — from CPG and beauty to SaaS and fashion. Where investors, retail buyers, journalists and brand partners come looking for what's next.
What Discover Startups is
Discover Startups is a vetted directory and matchmaking platform for early-stage, product-based founders. Founders create a profile once. Verified investors, retail buyers, journalists, and brand partners search the directory — or tell us what they're looking for and we shortlist the founders who fit.
No algorithm in the middle. No cold-DM games. Conversations land in inboxes, not social-media noise.
Who it's for
- Founders of product-based startups (CPG, beauty, food, health, fashion, SaaS, hardware). We don't take service businesses.
- Investors — pre-seed, seed, angels and syndicates looking for early-stage UK consumer and tech brands.
- Retail buyers — department stores, independents and concept stores sourcing new brands.
- Journalists & producers — looking for founder stories, expert commentary or cast-able brands.
- Brand partners — DTC brands looking for collab partners.
The problem we solve
Early-stage founders are great but invisible. Searchers — investors, press, buyers — spend hours trawling LinkedIn, Product Hunt and newsletters trying to build their own pipeline. Both sides are looking for each other. Discover Startups is where they meet.
How it works for founders
- Register your startup. Tell us what you're building, your stage, and who you want to reach. About 5 minutes.
- Get vetted. Every submission is reviewed. We're not gatekeepers on revenue or stage — we check that the startup is real, the founder is reachable, and the data is honest.
- Get discovered. Investors, press and partners search the directory for what you do and reach out directly.
Pricing in brief
- The Directory — free, forever. A profile in the directory, watchlist notifications, discoverable to press, investors and retailers.
- Matchmaker — £49.99/month, invite-only beta. AI-powered intros to press, retail, investors and events, plus the founder-only WhatsApp community and member events. Every Directory founder can apply — applications are hand-reviewed.
See full pricing at /pricing.
Where to go next