Startup Pricing — Discover Startups
Pricing for product-based startup founders. Join the curated Directory free, or add five founder tools with Discover Startups Plus.
The Directory — Free, forever
Create your startup profile once and make it easier for investors, journalists, retail buyers and strategic partners to discover what you're building.
- A dedicated profile in the curated startup Directory
- Visibility to investors, press, retail buyers and partners
- A profile you can update as your startup grows
- No card required
Get listed — free
Discover Startups Plus — £12/month or £99/year + VAT
Everything in the Directory, plus five tools for product founders:
- Matchmaker — relevant opportunities matched to your startup each week
- WhatsApp Community — a private group for product founders
- Events & Webinars — member sessions with buyers, press and investors
- Market Radar — competitor discovery and tracking
- Member Perks — partner discounts, credits and offers
The annual plan saves £45 compared with paying monthly for 12 months.
Register your startup
Frequently asked
Who is this pricing for? These plans are for founders of product-based startups. Investors, journalists, retail buyers and others looking for startups do not need a startup membership.
What is included for free? Approved startups receive a dedicated Directory profile and can be discovered by investors, press, retail buyers and partners.
Is VAT included? Prices are shown before VAT. VAT is added at checkout where it applies.
Can I cancel? Yes. Manage billing through Stripe from your profile. Your Plus access continues until the end of the paid period.
What happens to my profile after cancellation? Your approved Directory profile stays live for free; only the five Plus features lock when the paid period ends.
What kinds of startups do you accept? Product-based startups, including technology, CPG, physical goods, and food and drink brands. We don't currently accept service businesses.