Pricing — Discover Startups
Two ways to get your startup in front of the investors, buyers and journalists who use Discover Startups every week. Free to join. Cancel anytime. VAT calculated at checkout where applicable.
The Directory — Free, forever
Get on the map. The entry tier, free for all vetted product-based startups.
- Dedicated startup profile in our directory
- Watchlist notifications — see who's tracking you
- Discoverable to press, investors and retailers searching the database
CTA: Join The Directory — free (apply)
The Collective — £10 / month or £100 / year
Get on the map and get plugged in. Our membership community.
- Everything in The Directory
- Founder-only WhatsApp community
- Member-only events and webinars
- Opportunity to feature in our content (social, newsletter, podcast)
- Eligible to apply for the Matchmaker beta
Annual billing saves the equivalent of two months. CTA: Join The Collective (apply)
Matchmaker — Invite-only beta
Curated weekly intros to press, retail, investors and more. Open only to Collective members; hand-reviewed admission.
- AI-powered weekly matches across press, retail, investor and event opportunities
- Personalised intros — surfaced to you, not searched for
- Hand-reviewed admission to keep the matches sharp
Join The Collective first to apply for the beta.
What's included where
| Feature | The Directory | The Collective | Matchmaker |
|---|
| Dedicated profile in the directory | ✓ | ✓ | ✓ |
| Watchlist notifications | ✓ | ✓ | ✓ |
| Discoverable to press, investors & retailers | ✓ | ✓ | ✓ |
| Founder-only WhatsApp community | — | ✓ | ✓ |
| Member-only events & webinars | — | ✓ | ✓ |
| Featured in our content (social, newsletter, podcast) | — | ✓ | ✓ |
| Weekly curated intros (press, retail, investors) | — | — | ✓ |
| Personalised matches surfaced to you | — | — | ✓ |
Frequently asked
How much does it cost? The Directory tier is completely free. The Collective is £10 a month or £100 a year. Matchmaker is £49.99 a month and currently in beta — access by application only.
What do I get for the registration fee? You're added to our curated directory and discovered by investors, buyers and media searching the database. Collective members also get community and events. No extra charge per intro.
How long until I get matched? It depends on demand for what you offer. Some founders are matched within days; others take longer. We only intro when there's a real fit.
Who actually sees my profile? Our team of curators can see all details. Demand-side users (investors, buyers, media) can browse profiles, or tell us what they're looking for and we bring them a shortlist.
What does 'vetted' mean? We review every application. We're not gatekeepers on stage or revenue — we check that the startup is real, the founder is reachable, and the data is honest.
What if I'm not accepted? We'll let you know and explain why. If it's a fit issue (e.g. you're a service business — we focus on product), we'll be upfront. You don't pay until you're accepted.
Can I update my profile? Yes — log in any time to edit it, pause matching for specific audiences, or add new audiences you want to be matched with.
What kinds of startups do you accept? Product-based startups, including CPG and physical goods. We don't take service businesses.
Apply to join →