Blog — Discover Startups

Founder stories, industry pieces and startup spotlights.

Recent posts

Scrumpf: The UK Freeze-Dried Raw Dog Food Brand With Nothing to Hide — Scrumpf is the UK freeze-dried raw dog food brand built by an industry insider. Founder Joy on what's really in commercial dog food and why it matters.
Pitch Please: Building the Infrastructure for the $1 Trillion Creator Economy — Scroll any feed for two minutes and you'll see it. The creator economy is everywhere now, and according to Goldman Sachs it's on track to hit $480 billion by 2027, with some estimates project a $1 trillion+ valuation by 2033, but for the people powering all of it, getting paid still comes down to the same painful job: cold-pitching brands and hoping someone reads it.

Long gone are the days of dropping a DM into a founder's inbox and landing a deal. Most outbound now ends up with an intern who d

Move Over Hummus: This is the dip aisle's next big category! — The world has spent the last few years inside the protein-maxxing era of food. Now people are starting to push back. The next phase of the protein wave isn't 'more protein at any cost' — it's protein from food that already looks like food.
Morby: The startup making wills feel less like a death sentence — How one founder is making estate planning something under-40s actually do
Reclaim: The recovery drink built for what your body actually needs — A miracle in a can? Some might say yes. I certainly would, but I'll let you read on to decide for yourself.
AIBŌ: Solving the elderly loneliness epidemic with paid companionship — More than a million elderly people in the UK go a month without speaking to anyone. AIBŌ founder Solène Declas is building the platform that pairs them with young people in their local area for paid companionship and weekly visits.
Theanna: The platform helping women build tech startups — Theanna is the US-based, women-only platform helping female founders take tech ideas from zero to first paying customer in 12 weeks.
Hili: The Startup Bringing Trust Back to Online Shopping — Hili is a social discovery app bringing trust back to online shopping by putting friends and trusted communities at the centre of how you shop
Thrifter Club: The search engine for second hand fashion — Thrifter Club is the UK startup aggregating Vinted, eBay and Thrift+ listings into one search.
Theodora: The Wine App for People Who Don't Care About Wine — Theodora is a personalised wine recommendation app from founder Jess Thevenoz, matching your taste to bottles in stock near you.
Soul Kitchen: The Startup Reinventing Instant Soup — Soul Kitchen is the UK clean-label instant soup brand using 70–80% real vegetables to take on Heinz and Batchelors in one of the supermarket's most overlooked categories.